Culture value in Advertisements
NIKE in China
This paper observes a study of cultural value in advertisements. It starts with definition of cultural value and Introducing development of advertisements industry in China. NIKE as a case in the content, the project focuses on how to build its brand status promotion by ads. How it uses different cultural value strategy combines with local culture in different countries. Analyzing two commercials of NIKE will be success and failure cases.
To understand the cultural messages conveyed by advertising, it is necessary to explain culture. This study is focus on two parts of Advertising culture: modernity and individual culture. Chinese advertisements not only hold traditional culture of their own, but also absorb the advanced western culture, which is the mainstream of Chinese advertising development
Advertisements in china at begin of now. Cultural Revolution was at series of years. Chinese advertisements not only hold traditional culture of their own, but also absorb the advanced western culture, which is the mainstream of Chinese advertising development.
As one of global enterprises, NIKE has achieved in the Chinese market. Nike is not only selling products, but also cultural values.
This study revealed cultural values impact Advertising; Advertising appeals conduct cultural values. Commercial advertising has become an important part of the cultural region. The relationship between advertising and local cultures becomes of increasing interest to international observers.
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