My topic

My topic is “Culture value in advertisements NIKE in china”



Because I have learning many culture values at classes, also I know the Nike’s advertisements in china. I want to write down any things I have learned about this topic. And I will research books to help me to process this task.



What will the introduction contain?



It contains that the Definition of cultural value and introducing development of advertisements industry in China. NIKE as a case in the content, the project focuses on how to build its brand status promotion by ads.



What is the thematic statement?



Observes a study of cultural value in advertisements



How will you organize the body of text and what will the conclusions say.

 I will follow three main points use on the body, and conclusions i will repet my statment and review some basic key points.

Review three interview

1. Brittany  (20 points) 

    http://eng191f12s28brittanyhof.blogspot.com/

   I learned a lot of Nepal knowledge from her interview reports. She highlighted all titles which made it easier to read. According to her interview, she made her conversation interesting and flow.

2.Mohamed - 20 points
     http://en191fl12s28mohamedto.blogspot.com/
    he covered all main points at his third interview scored is high, especially  the beginning of
his interview are perfect . He used different questions very well and his questions were clear and flow. it has good construction.


3.Jonathan - 19 points
      http://en191f12s28jonaou.blogspot.com/
      His third interview scored is high because he has good outline with good construction and covered all main points .Also,  the Interview has good key questions which make the conversation flow to the main idea of the interview.


Here is scorecard

Review Second interview

1. Galkina, Elena V (20 points)
    http://elenaen191f12s28.blogspot.com/

a     A wonderful interview, Galkina was completed very good task with his interviewee, they showed good example for students who are learning how to interview. also, they give a lot of detail information about the country, and made good country report.

 

     2. Mohamed (19 points)

       http://en191fl12s28mohamedto.blogspot.com/

      It has a clear construction and feedback. some sentences connected his key points about country with different aspects. also, his conversation was very expressive.

 

     3. Hofstater, Brittany M (19 points)

         http://eng191f12s28brittanyhof.blogspot.com/

d      A excellent interview with many details about his interview such as preparing, what did she do, and the good country report about different questions.

   

 

HERE is my Scorecard

 

  

My third of interview

Interviewer: ShaoHua Sun

Interviewee: Lie, kolol,doe

Date: Saturday, November 11, 2012

Class: English 191

Assignment: Interview 3

Preparations for the interview

            My third interview was going to about the Japan. According to last two experiences I have had improving my interview and adjusted different ways to made good interview.  Frist, a person I have to select for a good interviewee, second pick up different aspects of questions in order to different topics, during the interview I have to communicate with him about different points which are personal and regular. For this interview, my objective for the interview is that I am going to ask questions about his country. Before I am going to interview I researched some information about the Japan will trying to use this information to close him. Furthermore, I made two copies of questions for each other is order to us what process is. To record the interview, I will write down important data from interviewee. After it, I summarized his points used on the interview.

How Did I Approach People?

            First I used the Facebook to chat with my Japanese friends, and trying to tell them about this interview. However, I asked them who would like to help me to process this assignment. At result, I asked some friends who didn’t have good time for my purpose, but some friends would like to help me for this interview. I used formal behavior to invite one of my Japanese friend was enjoy my assignment, and during the interview, I was trying to follow his points and most of points were closed ours topic. Some time I used different gesture to describe my points.

When, where, and how did I Conduct the Interview?

            The library of study room is where I was interviewed with Mie. Before I checked the room I had to tell them we were meeting at study room. I made two hours of study time for interview.  I interviewed began at 5:00 pm, fished at 6:00 pm it about 1 hour time. I gave him a copy of questions let him know that. At begin, we introduced each other, and then we were going to focus the conversations. During interview we shared different information opinions, sometime made jokes and drink water. Also, we used different action to descript ours points, and eyes contract. Finally, I showed my gratitude and asked his plans at this university.

                                                Whom did you Interview?

            Interviewee’s name is Lie, kolol,doe from japan is one of my Japanese friends. He was my classmate when we were studied at IEC from Level2 to Level 4. Also, we defiantly know both the countries for different aspect. We learn English at IEC class was talk about different opinions and shared different culture shocks. He can speak a little of Chinese which are from his Chinese friends. He likes play basketball and watching NBA, NFL, and the Saint Cloud University of Hockey. He is a regular student at this university which major is international business.

                                    Describe the Interview

My last interview is very useful for me. I have learned how make a good interview. Most of important for things are that preparing, process, record, write down main points.  However, I realized a lot more about Japan on different aspects that culture, food, festive, and so on. We made successful job for this assignment, it was good experience.

                                                Country report

Japan is an island nation in East Asia .Located in the west Pacific Ocean. There is an archipelago of 6,852 islands and four largest islands named: Honshu, Hokkaido, Kyushu and Shikoku. This is four largest together comprising about 97% of Japan’s land area. Japan has the world’s tenth-largest population. There are over 127 million people live in Japan. The capital of Japan is Tokyo. Tokyo is in main island Honshu. Japanese Culture has evolved greatly from its origins. Traditional Japanese arts include crafts such as ceramics, textiles, lacquer ware, swords and dolls. And in modern Japanese culture cartoon is very well-known for example: Detective Conan One Piece and Naru to And Hayao Miyazaki is a well-known Japanese manga artist and prominent film director and animator of many popular anime feature films. Masterpiece is Castle in the Sky and Spirited Away. Traditional senses of Japanese food are including sushi, sashimi, and tempura and buckwheat noodles. A characteristic of traditional Japanese food is the sparing use of meat, oils and fats and dirty products. Use of soy sauce, miso, and umeboshi makes them high in salt content, though there are low-sodium versions of these available nowadays.

Geography: Japan has a total of 6,852 islands extending along the Pacific coast of East Asia. The country, including all of the islands it controls, lies between latitudes 24° and 46°N, and longitudes 122° and 146°E. The main islands, from north to south, are Hokkaidō, Honshū, Shikoku and Kyūshū. The Ryūkyū Islands, including Okinawa, are a chain to the south of Kyūshū. Together they are often known as the Japanese Archipelago. About 73 percent of Japan is forested, mountainous, and unsuitable for agricultural, industrial, or residential use. As a result, the habitable zones, mainly located in coastal areas, have extremely high population densities. Japan is one of the most densely populated countries in the world.

Religion: Japan enjoys full religious freedom based on Article 20 of its Constitution. Upper estimates suggest that 84–96 percent of the Japanese population subscribe to Buddhism or Shinto, including a large number of followers of a syncretism of both religions. However, these estimates are based on people affiliated with a temple, rather than the number of true believers. Other studies have suggested that only 30 percent of the population identify themselves as belonging to a religion. According to Edwin Reischauer and Marius Jansen, some 70–80% of the Japanese regularly tell pollsters they do not consider themselves believers in any religion. Nevertheless, the level of participation remains high, especially during festivals and occasions such as the first shrine visit of the New Year. Taoism and Confucianism from China have also influenced Japanese beliefs and customs. Japanese streets are decorated on Tanabata, Obon and Christmas. Less than one percent of Japanese are Christian. Other minority religions include Islam, Hinduism, Sikhism, and Judaism, and since the mid-19th century numerous new religious movements have emerged in Japan (1).

Me: Hills, Lie, how are you today?

Lie: I am good, how are you today?

M: good, thanks for this interviewing you.

M: Could you tell me about yourself? (Your name, home country)

L: My name is Lie from the Japan. I am from the capital city which is Tokyo.

M: some Japanese friends are from different cities. Would like tell me about the Tokyo?
L: Sure, it is a major city and about 9 million people. It is one of the world’s top ten financial and commercial centers. It is the capital of japan.

M: I know a little of information about this this which are most important on different aspects. How long you have been here for studying?

L: I have been here for 2 years.

M: I have been here for 2 year, do you like this city?

L: yes, I really like this city because my friends are at this university for studying. I came to here with them. I like weather and snow. And my favorite sport is ice hockey.
M: I know this university has good team. It’s a famous team at America.

L: really? I would like to watch hockey games. Are you going to watch it has race at this week?

M: Sure, I am a fan. Because I like hockey, I selected this university. How are about you?

L: I am a regular student. I came here for two years was studying from IEC for 1 year.
M: it is interesting. Would like to tell me about your country?
L: it an island national country, located in the Pacific Ocean, it lies to the east of the Sea of Japan, china. It has long history and long of culture. It has a total of 6,852 islands.
M: what is the population of your country and cities?

L: It is about 127.3 million of people. It has 46 states and capital city is Tokyo.

M: Can you tell me some major holidays in your country?

L: most of important festival is the spring festive. It is same with Chinese. We celebrate it with family at home and eat traditional cuisine. Most of food is made by family, before this festival my mother will prepare different materials for dinner. Additional, some children would like to watch the TV, and playing the games. At that day I help my mother to do the big dinner.

M: wow, it looks like my country’s culture. What is traditional food in your country?

L: The traditional foods mostly is based on combining staple foods, typically Japanese rice or noodles, with a soup and okazu — dishes made from fish, vegetable, tofu and the like – to add flavor to the staple food. In the early modern era ingredients such as red meats that had previously not been widely used in Japan were introduced. Japanese cuisine is known for its emphasis on seasonality of food, quality of ingredients and presentation. Japanese cuisine offers a vast array of regional specialties that use traditional recipes and local ingredients. The Michelin Guide has awarded Japanese cities more Michelin stars than the rest of the world combined.

M: there are very good meals, I was been many Japanese restaurant with my friends and taste it was very good, but I don’t know how cook it. Do you know how cook it.

L: yes. It is not complicated. If you have time I will tell you how to do it.

M: thank you, I will make another time with you for it.

L: no problem.

M: does your country have some religions when you are going to celebrate different festivals?

L: not too much people believe some religions. In my country, a half of people they don’t have religion. Some people are on Buddhism, Protestantism, Catholicism and others. In my family we don’t have. But sometime special festive we have to wear the traditional clothes. Women’s transitional clothes are jacket and long skirt. Men’s clothes are pants, jacket, vest are showing the unique style.

M: oh. I haven’t see that clothes, maybe looks like my country’s clothes. Do you have it now?

L: No, I have it on my home are not in apartment, next time I will show you.

M: Nice, may take a picture when you are going to show me?

L: Sure, I hope your friends will enjoy your pictures.

M: thanks. Let keep doing, how is the political system of your country structured?

L: Japan is a constitutional monarchy where the power of the Emperor is very limited. As a ceremonial figurehead, he is defined by the constitution as "the symbol of the state and of the unity of the people". Power is held chiefly by the Prime Minister of Japan and other elected members of the Diet, while sovereignty is vested in the Japanese people. Japan's legislative organ is the National Diet, a bicameral parliament.

M: what is construction of your government?

L: The Prime Minister of Japan is the head of government and is appointed by the Emperor after being designated by the Diet from among its members.
M: I didn’t know that, but now most of information is valuable, I will keep it to share with my friends. It is different between two countries. Let take about the differences. What do you perceive as differences between your culture and the American culture?

L: it very different. When I came to hear the language was major cause, I didn’t understand all of conversation with my classmates and professors. After 1 semester I have improving the English skills with my American friends. They are so friendly with me, I was surprised by that. My point was that they don’t like Asian because we are different race. It was huge wrong point for me.

M: I agree with you, I got same experience. But now, we are making many friends we are enjoy many parties without any obstacle. So, what are you going to do for your last semester?

L: I just study my major that is international business at this university. After this before go back my country, I will go to cross every state with my friend and collecting every state’s different coins. I will show you later, it is in my apartment.
M: OK. I will wait that day. I am so happy interview you, and your information are useful for me to understand your country. At end of interview, do you have any questions that you would like to ask me at all?

L: No, I don’t have

M: thanks for this interview.

L: welcome

.

Work cited:

(1) Wikipedia contributors. “Japanese”, on 9 Novermber 2012 http://en.wikipedia.org/wiki/Japan

(2) Wikipedia contributors. “Japanese”, on 9 Novermber 2012 http://en.wikipedia.org/wiki/Japan

(3) Wikipedia contributors. “Japanese”, on 9 Novermber 2012 http://en.wikipedia.org/wiki/Japan

Second of interview

Interviewer: ShaoHua Sun

Interviewee: Jack, FengChen

Date: Saturday, November 3, 2012

Class: English 191

Assignment: Interview 2

            Interviewed my friend

Me: Hills, Jack, how are you today?

J: I am good, how are you today?

M: good, I am so happy interviewing you at Skype, let’s start.

M: Could you tell me about yourself?

J: My name is Jack from the Singapore. I am from the capital city which is Singapore city.

M: I have some Singapore friends who were my classmate when I was at Singapore. Would like tell me about the Singapore city?
J: it is a major city. It is one of the world’s top ten financial and commercial centers. It located at south of Singapore. We called it as” flower city”, because it is a famous of port at the entire world which name is JiBao.

M: nice city. I would like to go to there if I have opportunity. Some friends tell me about it is amazing city. How is your studying?

J:  As you know I graduated from XiLei high school with you, after that I am studying at WuNan University.

M: I left Singapore for 3 year, I usually remember ours high school life. Do you still play basketball?

J:  sure, I made a lot of teammates when you left the school. Every week, I play with my friends at this university with different teams.
M: so interesting. As you know I came to America I would like to go to watch NBA.

J: really? We were watch at high school, but now you can watch at right place. It cannot believe that.

M: it true. I am studying at Minnesota State. This state’s basketball team is Timberwolves which means many wolves. I know you like the Chicago Bulls.

J: good job. I like it, but I just watch game at TV which is not good for me. I want to go to watch at U.S.
M: I will invite you come to America. Would like to tell me about your country?
J:  is a Southeast Asian city-state off the southern tip of the Malay Peninsula. It made up of 63 islands. It established at 1963 from British territories. 
M: what is the population of your country and cities?

J: It is about 5.18 million of people. Twenty-three percent of Singaporean citizens were born outside Singapore i.e. foreign born citizens. There are half a million permanent residents in Singapore.

M: Can you tell me some major holidays in your country?

J: most of important festival is the spring festive. It is same with Chinese. We celebrate it with family at home and eat traditional cuisine. Most of food is made by family, before this festival my mother will prepare different materials for dinner. Additional, some children would like to watch the TV, and playing the games. At that day I help my mother to do the big dinner.

M: wow, it looks like my country’s culture. What is traditional food in your country?

J:  Dining, along with shopping, is said to be the country's national pastime. The diversity of food is touted as a reason to visit the country, and the variety of food representing different ethnicities is seen by the government as a symbol of its multiculturalism. The "national fruit" of Singapore is the durian. In popular culture, food items belong to a particular ethnicity, with Chinese, Indian, and Malay food clearly defined.

M: there are so many foods are same with my country.  But I didn’t like durian when I was at high school. Do you know how to cook some food?

J: No way. It is complicated. I don’t like to cook foods when I was young. But, now I sometime I would like to learn about that are not usually such as you really like to cook food.

M: yes, now I am trying to learn how to cook American foods with different styles, should I show you if I am go to your country.

J: Maybe.

M: does your country have some religions when you are going to celebrate different festivals?

J: Buddhism is the most widely practiced religion in Singapore, with 33 percent of the resident population declaring themselves adherents at the most recent census. Some people are on Christianity, Islam, Taoism and Hinduism. Most Buddhists in Singapore are Chinese and are of the Mahayana tradition. The most of traditional clothes are from the families before celebrating festive.

M: I had one clothe was gifts from you, when we celebrated the festive at your family, it was very fun with your family. Do you have more clothes I am young brother wants to get a cloth from me.

J: Yes, I have many different clothes, but you are in U.S how could I send it for you?

M: you can take pictures sent it for brother, he will pick up, and then you can email me, I will tell you later.

J:  OK, I hope your brother will enjoy your pictures, and pick up good cloth.

M: thanks. How is the political system of your country structured?

J:  Singapore is a parliamentary republic with a Westminster system of unicameral parliamentary government representing constituencies. Its constitution establishes representative democracy as its political system. Executive power rests with the Cabinet, led by the Prime Minister, and the President. The president is elected through popular vote, and has some veto powers for a few key decisions such as the use of the national reserves and the appointment of judges, but otherwise occupies a ceremonial post

M: what is construction of your government?

J: The Parliament serves as the legislative branch of government. Members of Parliament consist of elected, non-constituency and nominated members.

The legal system of Singapore is based on English common law, albeit with substantial local differences.
M: I didn’t know that, but now most of information is valuable, I will keep it to share with my friends.  It is different between two countries. Let take about the differences. What do you perceive as differences between your culture and the American culture?

J: some things are different, but some things are not different.  We sometime use the English at life as same as American. I just know information from books about American and compare my country which is most focus on the race. We are most same race, but the American has different race which could be different with my country. Also, American really like the life, they know plan which is they will do for every day. But in my country, most of people just for working could get more money to support family.

M: I agree with you, I got same experience since I have been here. Most of values I have had about how improve myself to be success. What are about you are going to do?

J: I just study my major that is international business at this university. After that I will to go to different country for studying, maybe I am going to U.S see you and studying.
M: OK.  I will wait that day.  I am so happy interview you, and your information are useful for me to understand your country. At end of interview, do you have any questions that you would like to ask me at all?

J: No.

M: thanks for this interview, see you on the Skype.

J: see you.

Preparations for the interview

            For my second interview, some information I researched about how to make a good interview, especially, process that I should know that.  Frist, I have to choose interviewee, second I have to selected different questions to ask him, during the interview I have to communicate with him about different points which are personal and regular. For this interview, my objective for the interview is that I am going to ask questions about his country. Before I am going to interview I researched some information about the Korea will trying to use this information to close him. Furthermore, I made two copies of questions for each other is order to us what process is. To record the interview, I will write down important data from interviewee. After it, I will construe important information from this interview assignment.

How Did I Approach People?

            It is very hard for me to find right person, because I don’t any friends who are from Singapore at this university. I used Skype to connect with my friends which are from Singapore and ask them that are they have best for this assignment. Maybe, I talk some friends just 3 friends have best time for this work, then I compare them which is my best of interviewee. As result, I selected one person will going to on interview at Skype, because he is not at U.S. so, it’s hard to interview. But I did very well, because I know him about 3 years, some opinions we are agreed.

When, where, and how did I Conduct the Interview?

            I worked the interview with Jack FengChen at the Skype. The interview time was at morning, because we are not at same country which has 14 hours left.  I had to check a time for him and used the Skype.  We started the interview at Skype at morning. First, I send him a copy of questions about this assignment. He read it and asked some questions. I explain the process of interview how long will be.  At begin, we introduced each other, and then we were going to focus the conversations. During interview we shared different information opinions. Also, we used different action to descript ours points, and eyes contract.

Whom did you Interview?

            I interviewed my friend his name is Jack FengChen who are from Singapore, living the biggest of city is Singapore city. He was my classmate when I was at high school at Singapore. He is one of my best friends when I was at Singapore, he teaches English when I was at class. He can speak 3 languages which are English, Chinese, and Malay. Before I left school I gave Skype for him to show friendly with us. Furthermore, He has same interesting sport which is basketball, we were teammate at high school, and he also invited me to go to his family dinner and shared different culture for me about the Singapore. We are also on the Skype to close each other.

Describe the Interview

            The second interview was success for me, because I interviewed on the Skype we are on different countries, it kind be good experiences for me. I learned a lot of things from this interview. However, I realized a lot more about Singapore on different aspects that culture, food, festive, and so on. We made successful job for this assignment, it was good experience. If I have more time I will tell me about American culture for him, and compare different country. On the other hand, I can introduce different sports for him.  

           

Report on Country and Culture

            Singapore is one of republic of county which is an island at Asia, it made up of 63 islands, and it is separated from Malaysia to its north and from Indonesia’s Riau islands to its south. It established on 9 August 1965 with YuSof bin lshak as president and Lee Kuan Yew as prime minister (1). The capital is Singapore city most of people living. “The population of Singapore is 5.18 million people”. The resident population does not take into account the 11 million transient visitors who visit Singapore annually. Dining, along with shopping, is said to be the country's national pastime. Singapore is very diverse and young country. It has many different languages, cultures and religions. One of official law is people cannot freely throw away rubbish. My friend got a ticket when he visited that country, which is very clear environment. The diversity of food is touted as a reason to visit the country, and the variety of food representing different ethnicities is seen by the government as a symbol of its multiculturalism. The "national fruit" of Singapore is the durian.

Work Cited:

(1) -Wikipedia contributors. “Singapore”, last modified on 5 November 2012                    http://en.wikipedia.org/wiki/Singapore